Experience

1. 2024 — Present

   Resal(opens in a new tab)

   Senior Product DesignerSaudi Arabia · Remote

   • Loyalty
   • Payments
   • Wallet
   • Booking
   • Growth

   I design across Resal's consumer, merchant, and business products — loyalty, payments, wallet, booking, and growth — with product and growth partners. I contribute to more than 11 experiments a month and lead more than four. One feature I designed helped bring more than 15 merchants into the ecosystem in its first quarter. The 3×, 8×, and 5× figures are business results for that two-year period, not a claim that design alone produced them.

   • 11+ experiments a month, with the growth team
   • 15+ merchants onboarded in a feature's first quarter

2. 2025 — 2026

   Waitery(opens in a new tab)

   Senior Product DesignerCanada · Remote

   • Multi-product
   • Restaurants
   • B2B

   I worked on the path from scanning a QR code to the kitchen receiving the order, and on the checkout that follows. Median order completion time fell 16%. Checkout drop-off, from the start of checkout to a completed payment, fell 18%. Average order value rose 12% through menu structure and where upsells sit. Before engineering handoff, using Claude Code Pro cut design iteration cycles by 20%.

   • −16% order completion time
   • −18% checkout drop-off
   • +12% average order value

3. 2023 — 2025

   Blue Ribbon

   Senior Product DesignerEgypt

   • Design systems
   • B2C
   • Sports

   I worked on a mobile app that puts a club's bookings, academies, payments, and access in one place — more than 14 features in that app. In the first quarter, nearly 90% of members were using it. I also designed a reusable system that went on to support more than three other club apps.

   • ~90% of members using the app in the first quarter
   • 3+ more club apps on the design system

4. 2022 — 2024

   Dsquares(opens in a new tab)

   Product DesignerEgypt

   • Loyalty
   • White-label
   • Enterprise

   I designed loyalty and fintech products for more than 15 enterprise clients, including work already public for Mastercard, Vodafone, ExxonMobil, and Egypt Post. With engineers, product managers, growth marketing, data, and operations, I contributed to C-Cubed: campaign management and customer segmentation for account managers, operations, and clients. The platform supported more than seven enterprise companies. In its first quarter, the company reported 20% revenue growth associated with the initiative. Launching campaigns also took less operational effort.

   • 15+ enterprise clients
   • 20% company revenue growth in the first quarter

5. 2021 — 2022

   Bypa-ss

   Junior Product DesignerEgypt

   • Mobile
   • Interaction
   • Motion

   Bypa-ss builds healthcare infrastructure in Egypt, including a national health-information network. I joined as a junior designer. I contributed to an early e-prescription experience in MENA, turned requirements into high-fidelity UI, worked on medical information, documented product and design requirements, and practiced research by watching how people used the product. The suite has served more than 200,000 users and more than 5,000 providers. The company also reported 10× physician growth and 5× consumer growth in one year. Those are product and company figures, not results I delivered on my own.

   • 200K+ users
   • 5K+ providers reached by the product

• Resal AppResal · 2025(opens in a new tab)
• Resal PlatformResal · 2026(opens in a new tab)
• ResalResal · 2025(opens in a new tab)
• Resal MerchantsResal · 2025(opens in a new tab)
• WaiteryB2B merchant platform · 2025(opens in a new tab)
• KODE ClubBlue Ribbon · 2025(opens in a new tab)
• C-CubedDsquares · 2024(opens in a new tab)
• PricelessMastercard · Dsquares · 2024
• MobilawyMobil 1 · Dsquares · 2023

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